
I’m a Digital Marketing Specialist at Marsh, based in Meath, Ireland. My day-to-day work centres on campaigns, CRM and email marketing. My background is in design, websites and video production.
At Marsh, I work in a regional team, helping local marketers turn a brief into a campaign that is ready to launch. I build localised emails and automated journeys in Microsoft Dynamics, check audience selection and coordinate approval with regional marketing. Power BI reporting helps us review performance after launch.
Before Marsh, I managed paid media, lead generation and email campaigns at Rooftop Twenty Two. For Best4Travel, that meant taking campaigns from creative and ad setup through enquiry tracking, sales handover and reporting. I also helped establish the agency’s video offering and took productions from planning through to the final edit.