Practical support with campaigns, email marketing and paid advertising. I’m Eamon Slevin, a digital marketer based in Summerhill, working with businesses in Trim and across Meath.
Make an enquiry, book a visit or register for an event: a useful campaign starts with a clear next step. I help connect the audience, message and creative with a plan for handling the response and understanding what worked.
A project that fits.
You might need help launching a campaign, improving regular emails or organising how leads reach your team. I take on selected freelance projects alongside my full-time marketing role. We’ll agree the work, account access, timing and quote before starting.
What we can work on
Campaign planning & content
Turn a brief into an audience, offer, message and delivery plan. Work can include campaign copy, creative and a schedule, using your existing material or agreeing what needs to be produced.
Email marketing & journeys
Support with email content, builds, audience segments and follow-up sequences in your existing platform. Check links, mobile layouts, timing and unsubscribe handling before the agreed launch.
Plan and manage agreed Meta or Google Ads campaigns around a defined objective. Review the offer, creative, audience and budget together, with a clear route for enquiries to reach your team.
Website audits & SEO
Review how customers find your website through unpaid search. Agree improvements to content, page structure and technical setup, with search reporting to understand progress. SEO audits and implementation can be scoped as their own project.
Set up a practical way to track enquiries and follow-up status. Use campaign links and reporting to review the agreed measures, identify useful changes and keep marketing connected with the sales process.
AI search & website content
Help customers understand your services when researching through search and AI answers. A focused review can identify useful website changes, with mentions and citations kept separate from campaign traffic and enquiries.
For a small business, a focused campaign can be more practical than trying to use every channel at once. These are examples of briefs we can shape around your audience, content and budget.
Generate enquiries your team can use
Agree the offer and the information a qualified enquiry should contain. Build the creative, copy and lead form around that brief, then make sure the response reaches the right person. In the Best4Travel cruise campaign, sales feedback helped guide offer updates, creative and budgets while the team tracked follow-up in Excel.
A showroom opening or a new service needs clear content and a reason to visit. We can scope photography, video or existing assets alongside the campaign. My Rooftop Twenty Two work for Barry & Byrne Kitchens combined paid campaigns with showroom photography and video, including a piece-to-camera filmed with the client.
Use email for an audience that has agreed to hear from you, with content and timing that match their interests. A webinar may need invitations, reminders and follow-up; an offer may need a simpler sequence. We agree who enters each journey, who leaves it and what needs checking before anything is scheduled.
Agency work delivered at Rooftop Twenty Two, January 2024–January 2025.
From the portfolio
Best4Travel: from cruise ads to sales follow-up.
While at Rooftop Twenty Two, I managed a cruise enquiry campaign for Best4Travel. I worked on creative, copy, Meta ads and budget adjustments, with enquiries feeding into an Excel tracker. The sales team handled follow-up and conversion; I managed the campaign and reporting. Their positive feedback reflected the value of a clear, usable handover.
In my employed role at Marsh, I build localised email journeys in Microsoft Dynamics and support campaign reporting. This is in-house experience, separate from my freelance work.
The Best4Travel campaign connected Meta lead forms with an Excel enquiry tracker. The sales team handled follow-up and conversion; my campaign work used that feedback to refine offers, creative and budgets.
Campaign response
Look at spend, clicks, enquiries and cost per enquiry together. An inexpensive lead is only useful if it matches the offer and can be followed up. Agree what counts as a relevant enquiry before launch.
Sales follow-up
Keep a clear status for each enquiry: awaiting follow-up, in progress, completed or lost. Record ownership and the next action so the team can see what needs attention. The process should fit the tools you already use.
Useful reporting
Separate campaign activity from confirmed sales. Review the reasons enquiries progress or fall away, then use that evidence to adjust the offer, copy, audience or budget. Revenue claims need the sales records to support them.
How we get there
01
Define the brief
Discuss the audience, offer, existing activity and the action you want customers to take. Agree the scope, budget, responsibilities and how success will be assessed.
02
Build, check & approve
Prepare the agreed content and campaign setup. Check links, audience selection and the enquiry route, then get your approval before launch.
03
Review & improve
Review the agreed campaign measures and lead feedback. Recommend adjustments to content, targeting or spend where the evidence supports them.
Where I work
Based in Meath. Working further afield.
I’m based in Summerhill, Co. Meath, and available for freelance projects with businesses in Trim, Navan and across the county. I can meet clients or visit their premises by arrangement.
I also offer remote support to businesses in Dublin, Cavan, Louth, Westmeath and Kildare, and elsewhere in Ireland. We can handle the brief, design reviews and handover by call and email, so you don’t need to be nearby to work with me.
Can you work with our existing sales or marketing team?
Yes. We agree who approves content, who owns the accounts and who follows up on enquiries. I can take responsibility for a defined campaign or support a specific part of the delivery. A named contact and a regular feedback point help keep the work moving without duplicating what your team already does.
Should I use Google Ads, Meta ads or email?
Start with the audience and the action you need. Search ads can reach people already looking for a service; Meta campaigns can introduce an offer through visual content; email can support an existing audience with relevant follow-up. We’ll review your offer, available content, budget and enquiry process before deciding which channel fits the brief.
What happens to the leads after a campaign?
We agree where enquiries will arrive, what information your team needs and who is responsible for following up. A shared tracker or your existing CRM can record progress and outcomes. Your team handles sales conversations; campaign reporting can use their feedback to distinguish useful enquiries from leads that are not a fit.
Can you help with a single campaign?
Yes. A defined campaign or a specific email project can be a good starting point. Ongoing support depends on the scope and my availability.
How are fees and advertising costs handled?
I quote for the agreed work. Advertising spend and any platform costs are separate and agreed in advance. You retain ownership of your accounts; we arrange the access needed for the project.
What results should we measure?
That depends on the brief: relevant enquiries, registrations or email clicks may be useful. We agree the measures and review lead quality with your team. A fixed number of leads or sales is not guaranteed.
