Freelance brand and logo design from Summerhill, Meath, for local businesses and remote clients. An identity you can use confidently, from your website to your next social post.
A good identity needs to suit what you do and where people encounter it. I start with your audience, the impression you want to make and the practical places the design will appear, then work on a clear visual direction.
A project that fits.
You might need a logo for a new business, a refresh of an existing identity or a consistent look for a new website. We’ll agree the deliverables and review stages before design begins. I take on selected projects alongside my full-time marketing role.
What we can work on
Logo design & refinement
Develop a new logo or refine an existing one, considering how it reads at different sizes and on light and dark backgrounds. The brief sets the direction and the versions you need.
Colour & typography
A palette and type choices that work together and suit the business. We consider readability and everyday use, from a website heading to a small social graphic.
A joined-up website
Bring the identity into page layouts, image choices and the details of your website. Branding and web design can form one project, or the identity can be prepared for an existing site.
Files & practical guidance
Agree the versions you need for everyday use: a scalable vector logo, image files for websites and social profiles, and light or dark versions where appropriate. Colour, typography and usage guidance can be included. Templates, print materials and other applications are scoped separately.
Putting it into practice
Judge the identity where it will be used.
A logo needs to work beyond a presentation. I use the places customers will actually see it to guide the design and the feedback, from a phone screen to a printed piece.
A direction with a reason
Start with your audience, the character of the business and what should feel different from competitors. References help explain a direction, but the design needs its own purpose. For Ryan’s Kitchens, a wordmark, warm palette and consistent typography became the foundation for the new website.
Review how the name reads at small sizes, how the mark sits in a profile image, and how colour and type work on light and dark backgrounds. Where the brief includes a website or printed material, show the identity in those settings so feedback is based on its intended use.
Keep what already works
An established business may need more consistent application rather than a replacement logo. For Ideal Upholstery, I retained the existing identity and built the new website around it. We can review the material you have before deciding whether to refine the logo, develop supporting elements or start a wider redesign.
The Ryan’s Kitchens identity, created as part of the brand and website project.
From the portfolio
One identity, carried through the website.
For Ryan’s Kitchens, I created a wordmark, a warm colour palette and a consistent approach to typography. I then applied the identity across the website, from the family story to the service pages and enquiry form. It is a complete brand and website project you can explore at ryankitchens.ie.
The useful question is where your branding needs to work. We can build the file list and design brief around those places.
Website & social
A readable logo at small sizes, a profile image that fits a square or circle, and versions that work on light and dark backgrounds. Transparent PNG and scalable SVG files serve different digital uses.
Print & larger formats
For a business card, brochure or sign, the supplier may need a vector or print-ready PDF. Tell me about these applications early so the right versions and any supplier requirements are included.
Keeping it consistent
For a wider identity, include colour references, type choices and simple usage guidance. Social templates, stationery and other applications can then be quoted around what you will actually use.
Client feedback · 5/5 on Google
“The finished website looks fantastic, is professionally presented, and reflects our business exactly as we had hoped.”
We discuss your business, audience, existing materials and where you need to use the identity. I confirm the deliverables, quote and timing.
02
Develop & refine
I explore the visual direction and present the reasoning behind it. We use the agreed feedback stages to refine the identity and check it in relevant applications.
03
Prepare for use
Once approved, I prepare the agreed files and usage guidance. If a website is part of the project, we carry the identity into that design too.
Where I work
Based in Meath. Working further afield.
I’m based in Summerhill, Co. Meath, and available for freelance projects with businesses in Trim, Navan and across the county. I can meet clients or visit their premises by arrangement.
I also offer remote support to businesses in Dublin, Cavan, Louth, Westmeath and Kildare, and elsewhere in Ireland. We can handle the brief, design reviews and handover by call and email, so you don’t need to be nearby to work with me.
We agree the review stages and scope before starting. I explain the direction and show it in relevant applications, then ask for consolidated feedback against the brief. The quote sets out the included revisions; a new direction or extra applications can be discussed before additional work begins.
How much does logo or brand design cost?
I quote around the deliverables you need. A focused logo brief is different from a wider identity with colours, typography, usage guidance and website design. We’ll agree the applications, review stages and final files, with any font or asset costs identified separately.
Can I commission just a logo?
Yes. We can keep the brief focused on a logo and its agreed versions, or include a wider identity with colours, typography and usage guidance. The quote will make that distinction clear.
What is the difference between a logo and a brand identity?
A logo is one part of the identity. The wider work brings together colour, typography and guidance on how they are used, so your website and everyday materials feel consistent. We can choose the level of support that suits your business.
Can you work with my existing branding?
Yes. A new website does not always need a new identity. We can review what you already have and agree whether it needs a small refinement, clearer usage or a fuller redesign.
What files and rights will I receive?
Before starting, we’ll agree the final file formats, usage rights and any third-party font or asset licences. That way you know what you can use and whether anything has a separate cost.
