Marsh
January 2025 — Present
Digital Marketing Specialist
Delivering regional CRM and email campaigns in Microsoft Dynamics, working with marketing leads and local teams across campaign planning, automation and reporting.
- Review campaign briefs, build localised emails and configure audience segments and automated journeys, applying country-specific requirements.
- Test emails and links, add campaign tracking and coordinate final approval of audiences and send schedules with regional marketing.
- Monitor scheduled launches and support Power BI reporting on email delivery, engagement, registrations and unsubscribes.
- Entrusted with coordinating team workloads during my managers’ annual leave, allocating incoming tickets and supporting colleagues with issues and queries that would normally go to management.
- Selected to prepare and co-deliver Microsoft Dynamics and Wrike training for IMEA colleagues, including a practical walkthrough, Q&A and follow-up support.
- Mentored two new starters and coordinated website updates, translations and page localisation.
Rooftop Twenty Two
January 2024 — January 2025
Digital Marketing Executive
Managed digital campaigns and produced photography and video for travel, hospitality and interiors clients.
- Managed Best4Travel’s cruise lead generation activity across creative, copy, Meta campaign setup, budget adjustments, enquiry tracking, sales handover and reporting.
- Delivered weekly or fortnightly email campaigns promoting cruise and holiday offers for Best4Travel.
- Managed Google and Meta advertising, social copy and website updates for Barry & Byrne Kitchens, alongside showroom photography and video.
- Helped establish the agency’s video offering alongside the owner, researching equipment and developing the production approach.
- Took video projects from ideas and planning through filming, photography, editing and final delivery, collaborating with account managers on regular client content.
- Mentored a colleague and briefed freelancers to support production work.
Cusack Hotel Group
November 2023 — January 2024
Digital Marketing and Sales Executive
An in-house hospitality role covering social media, email marketing, events and day-to-day digital marketing and sales activity.
- Created seasonal TikTok videos that received strong engagement, alongside wider social media content.
- Organised events and supported their promotion.
- Delivered email marketing and managed social posting for the group.
Eamon Slevin Design
May 2023 — January 2024
Freelance Consultant · Part-time
Delivered part-time freelance projects across branding, websites, video and social media, taking work from the initial client brief through creative development and final delivery.
BBDO Dublin
January 2022 — April 2022
Intern Video Editor
Worked alongside a producer to edit video content for advertising campaigns, from smaller pieces to larger productions.
- Reworked existing campaign material and edited new content.
- Responded to production feedback and prepared finished videos to meet delivery requirements.