In-house campaign delivery
Regional webinar campaigns at Marsh
Localised webinar email journeys across European markets, from brief and audience setup to launch and reporting.
- Employer
- Marsh
- Disciplines
- Microsoft Dynamics · Email journeys · Reporting
- My role
- Brief review, email builds, audience segmentation, journey automation, testing, launch coordination and reporting.
The brief
Encourage relevant clients to register for a regional webinar. Working with a European regional marketing lead, I clarify the objectives, audience and delivery requirements before building the campaign in Microsoft Dynamics.
My approach
Local marketing teams supply translated copy. I build the email versions with the relevant country-specific requirements and footers, and configure audience segments so each market receives the appropriate language version.
What I worked on
A typical campaign can include a save-the-date email, an invitation, reminders and a last chance to register, followed by post-event content. I configure the invitation journey to exclude people once they register or request removal, and schedule the relevant emails for each audience.
Audience → localised email → scheduled delivery
A typical campaign sequence
Each market receives the relevant language version, with audience checks and agreed send dates built into the journey.
Save the date
Introduce the event
Invitation
Share the registration link
Reminder
Reach eligible non-registrants
Last chance
A final invitation before the event
Registered or requested removal?
Exit the invitation journey. No further invitation emails are sent.
Follow-up content
Send relevant post-event content to the agreed audience, respecting preferences and exclusions.
Illustrative workflow based on my recurring campaign work. The sequence and timing vary by brief.
Checks before launch
I review the emails and send tests to myself to check how they display on mobile and web. I test the calls to action and other links, adding UTM tracking so traffic can be traced back to the campaign.
Audience & approval
I double-check the audience selection and confirm the intended contact counts with the regional marketer. We review the emails, segmentation and journey schedule together before final approval and launch.
Launch & reporting
After launch, I work with regional marketing to monitor performance and check that automated emails go live at the scheduled times. I help provide Power BI reporting on delivery, open rates, click-through rates, registrations and unsubscribes. Where performance suggests changes are needed, we review and adjust later emails.
What this work involves
These campaigns bring local-market requirements, audience decisions, email production and automation into one delivery process. My responsibility is to prepare and check the details, coordinate approval and support the campaign through launch and reporting.