Student concept · 2023
Be Kind, Not Curious
A student campaign asking people to respect the choice not to drink.
- Project
- Student concept
- Disciplines
- Research · Campaign concept
- My role
- Research, campaign idea, messaging and visual design.
The brief
For a college brief to develop a campaign idea, I independently created a concept encouraging people to respect someone’s choice not to drink without asking for an explanation.
What I worked on
I developed the research, campaign message and visual designs, presenting the idea through print and social media mockups.
The outcome
An independent student concept, with proposed applications across posters, beer mats, billboards and social posts.
Have a role or a project in mind?
Let’s talk.