Student concept · 2022
The Keep Easy Cup
A student concept combining a reusable coffee cup with a loyalty app.
- Project
- Student concept
- Disciplines
- Research · Brand concept · UI
- My role
- Research, product and campaign concept, interface prototyping.
The brief
An independent college project exploring ways to reduce waste in the coffee industry.
What I worked on
I developed a reusable-cup concept supported by a proposed loyalty app, using research, interface prototypes and promotional designs to show how the idea could work.
The outcome
A set of student concept designs connecting a reusable product with a proposed digital experience. The Costa branding forms part of the concept; this was not a commissioned Costa project or a launched product.
Have a role or a project in mind?
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