Agency project · Around early summer 2024–January 2025
Midlands Park Hotel
Monthly photography and video showcasing the hotel, its facilities and its people.
- Agency
- Rooftop Twenty Two
- Disciplines
- Social video · Photography · Monthly shoots
- My role
- Content ideas, photography, filming and video editing.
The brief
Strengthen the hotel’s social media presence and show more of what guests could experience during a stay.
What I worked on
I helped develop ideas and handled photography, filming and editing on a monthly shoot schedule. We covered bedrooms, restaurants, bars, the leisure centre and gym, alongside staff features and day-to-day hotel life. Room and facility highlights were paired with seasonal content for the hotel’s social channels.
The outcome
The hotel gave very positive feedback on the content and direction of its social channels. During its work with Rooftop Twenty Two, the client also reported stronger visibility and improvements in enquiries and room bookings. My photography and video contributed to the content used across that wider marketing activity.
These are the client’s current channels. My work relates to the period described above.